女士們、先生們：
我是楊志翔，成都潤寶物流有限公司總經(jīng)理。過去16年，我用了4年從事國際貿(mào)易，用了12年在成都從事中國西部物流工作。大約在2006年，在中國海運(yùn)集裝箱運(yùn)輸公司工作期間，我的歐洲客戶告訴我：楊，我很想我的產(chǎn)品在成都進(jìn)行分銷，但是，沒有合適的倉儲(chǔ)配送物流支持。于是，我開始了以成都為中心的中國西部倉儲(chǔ)配送物流的建設(shè)性工作，我創(chuàng)建了潤寶（rainbow）物流。RAINBOW, 美麗而神圣，我希望它能跨越障礙，讓世界物資暢通無阻。
Ladies and Gentlemen
I’m Yang Zhixiang, general manager of Chendu Rainbow Logistics Limited Company. Over the past 16 years, I have spent 4 years on the international trade and 12 years on western China logistics. Around 2006, when I was working in China Shipping Container Lines, one of my European customers told me: Yang, I really want my products to distribute in Chengdu, however, I find no suitable the supply chain company. After that, I started the constructive work on Western China’s warehousing and distribution logistics centered in Chengdu, and founded Rainbow Logistics. Rainbow, beautiful and holy, and I hope it can overcome obstacles so as to make the world supplies unhindered.
《中國總部經(jīng)濟(jì)發(fā)展報(bào)告(2012～2013》顯示，成都總部經(jīng)濟(jì)發(fā)展實(shí)力居中西部城市第一位，力壓廈門、重慶、西安等城市而排名全國第八。成都處于北京、上海、廣州、深圳之后，位于1.5線城市之首，是中國60強(qiáng)城市之首，更是中國西部城市之首。
"Headquarters of the Chinese economic development report (2012 ~ 2013" show that Chengdu headquarters economic development strength in the middle western city first, Xiamen, Chongqing, Xi'an City beat and ranked eighth in the nation. Chengdu in Beijing, Shanghai, Guangzhou, Shenzhen, is located in the first 1.5 cities, is the first of China's 60 cities, but also the first of China's western city.
60強(qiáng)城市總?cè)丝诮?億，高于美國的城市總?cè)丝?。如果將其作為單一?jīng)濟(jì)體來看，它堪稱“世界第二大經(jīng)濟(jì)體”，占全球產(chǎn)出的9%，這些城市在未來10年內(nèi)，預(yù)計(jì)對(duì)全球經(jīng)濟(jì)的貢獻(xiàn)率將達(dá)15%。
The total population of Top 60 is nearly 300 million that is higher than the total urban population in America. If you see it as a single economy, it can be “the world’s second largest economy”, accounting for 9% of global output. In the next 10 years, its contribution to global economy is expected to reach 15%.
一、 機(jī)遇
強(qiáng)大市場(chǎng)吸引力和政府政策引導(dǎo)，未來10年眾多跨國企業(yè)將來到成都，這正是潤寶的機(jī)遇。強(qiáng)大的市場(chǎng)，強(qiáng)勁的國際公司入駐，國際產(chǎn)品進(jìn)入，需要有品質(zhì)的物流企業(yè)。作為中國西部中心城市，需要成都的物流標(biāo)準(zhǔn)和物流網(wǎng)絡(luò)與國際對(duì)接。
從地理環(huán)境上說，成都位于西南城市之首，區(qū)位優(yōu)勢(shì)顯著，是承接?xùn)|部、聯(lián)結(jié)西部的橋頭堡。有著三國文化底蘊(yùn)的美麗城市，有美食、有美女、有風(fēng)俗、有生活、有繁華、有熊貓、這是一座精彩而夢(mèng)幻的城市。
在我身邊,看看這些案例：
1.1 唯品會(huì)設(shè)置全國最大倉庫于成都。成都區(qū)域銷量居唯品會(huì)全國銷量第一
1.2 京東一開始就在成都設(shè)置倉儲(chǔ)總部，亞馬遜進(jìn)入成都，etc
1.3 ZARA 5年前就進(jìn)入成都，銷量創(chuàng)造奇跡。
1.4 優(yōu)衣庫兩月前進(jìn)入成都
1.5 美國史泰博籌備進(jìn)入成都
1.6 DHL供應(yīng)鏈進(jìn)入成都
今后還會(huì)有很多~隨著互聯(lián)網(wǎng)讓一切變得可能，國際制造企業(yè)、商貿(mào)企業(yè)將急速涌入中國，涌入中國西部成都！
Opportunity.
Based on the strong market attraction and government policy guidance, the next 10 years many multinational enterprises in the future to Chengdu, which is the opportunity to run treasure. Strong market, strong international companies settled, the international product into, the need for quality logistics enterprises. As the central city of West China, the logistics standards and logistics network and international docking of Chengdu need to be.
From the geographical environment, Chengdu is located in the southwest of the city for the first time, a significant advantage is to undertake the eastern, linking the Western bridgehead. There are beautiful cities in the cultural heritage of the Three Kingdoms, there are food, beauty, customs, life, there is a bustling, panda, this is a wonderful and fantastic city.
Around me, look at these cases.:
1.1 the only product will set the country's largest warehouse in Chengdu. Chengdu regional sales volume only product sales first national
1.2 Jingdong set up headquarters in Chengdu, Amazon entered Chengdu, etc
1.3 ZARA 5 years ago to enter the Chengdu, sales to create a miracle.
1.4 of its two months ago into Chengdu
1.5 U.S. Staples preparations to enter Chengdu
1.6 DHL supply chain into Chengdu
There will be a lot of things in the future, as the Internet makes everything possible, international manufacturers, business enterprise will rapidly influx of China, into the west of China Chengdu!
二、倉儲(chǔ)物流的美好時(shí)代
隨著 供應(yīng)鏈的速度和響應(yīng)能力的新需求，帶來了新的機(jī)遇。中國倉儲(chǔ)物流的春天已經(jīng)到來！
馬云到德國漢諾威尋找互聯(lián)網(wǎng)經(jīng)濟(jì)缺失的那一重要部分。那部分是什么？
——是優(yōu)質(zhì)產(chǎn)品。當(dāng)然，這點(diǎn)他沒有明示。
優(yōu)質(zhì)產(chǎn)品就是“水泥”，就是“實(shí)體經(jīng)濟(jì)”，就是互聯(lián)網(wǎng)信息的“價(jià)值”
互聯(lián)網(wǎng)解決了數(shù)據(jù)推送問題，現(xiàn)在要考慮的是數(shù)據(jù)的質(zhì)量。物流將解決的是貨物的實(shí)際管理和送達(dá)問題。
中國有足夠大的市場(chǎng)，當(dāng)世界企業(yè)借著“鼠標(biāo)”來到中國，他們的“水泥”就要靠我們來搬運(yùn)了！這——就是倉儲(chǔ)物流的春天！也是潤寶的機(jī)遇！
The era of warehousing logistics
With the supply chain speed and responsiveness of the new demand, has brought new opportunities. Spring of warehousing and logistics in China has arrived!
Ma Yun to Germany, Hannover to find the important part of the Internet economy missing. What is that part?
- quality products. Of course, he didn't express it..
Quality products is cement, is the real economy, is the value of the Internet information "
The Internet has solved the problem of data push, now it is the quality of data.. Logistics will address the actual management and delivery of the goods.
China has big enough market, when the world enterprise by the "mouse" came to China, their "cement" will depend on us to carry! This is the warehouse logistics spring! Is also the opportunity to run treasure!
三、倉儲(chǔ)物流進(jìn)入智能化發(fā)展
在過去15年，中國互聯(lián)網(wǎng)解決了溝通、消費(fèi)問題，現(xiàn)在正解決品質(zhì)問題。基于互聯(lián)網(wǎng)的商品流通，則是我們物流的工作。
所以，在“鼠標(biāo)”+“水泥”之外還需要一雙翅膀----物流。
產(chǎn)品可以在多個(gè)電商平臺(tái)銷售，“水泥”可以鏈接許多個(gè)“鼠標(biāo)”，但，他們只需要一個(gè)優(yōu)秀的物流供應(yīng)商。
中國物流產(chǎn)業(yè)也將進(jìn)入信息化、智能化、服務(wù)優(yōu)質(zhì)化、個(gè)性化，定制化時(shí)代！而我們?cè)缇驮?年前邁出了這一步。
Intelligentialize of Warehousing logistics
In the past 15 years, China's Internet has solved the issues of communication and consumption. Now it’s working on the quality issues. And our logistics work comes from commodities circulation based on Internet.
So, in addition to the "mouse" and "cement", a pair of wings ---- logistics----is needed.
Products can be sold in a number of electronic business platforms, "cement" can link many "mouse", but they just need one excellent logistics provider.
China's logistics industry will also enter the era of intelligentialize, informatization, service optimizing, individuation and customization!And we have taken this step 4 years ago.
四、潤寶物流的人性化
物流目前是密切與人的行為相關(guān)的行業(yè)。物流以人為本！
作為區(qū)域物流運(yùn)營商，我們意識(shí)到：物流企業(yè)是責(zé)任型、任務(wù)型企業(yè)，先進(jìn)技術(shù)不是最重要的問題，最重要的是團(tuán)隊(duì)的價(jià)值。企業(yè)需要理念和文化，當(dāng)優(yōu)秀團(tuán)隊(duì)和先進(jìn)管理技術(shù)結(jié)合時(shí)，會(huì)產(chǎn)生巨大價(jià)值。
潤寶物流致力于做好中國本土的物流。我們打造有理想、有生命力、有文化、有使命感的物流企業(yè)。把物流當(dāng)著任務(wù)，而不只是生意！
基于先進(jìn)技術(shù)的掌握，我們?yōu)閭鹘y(tǒng)分銷企業(yè)、新興電商企業(yè)提供西南區(qū)域供應(yīng)鏈運(yùn)作，口碑很好。
潤寶（RAINBOW）的漢字是“潤”“寶”。“潤”是 BE GOOD AT，“寶”的意思是 珍貴的東西。所以，我們要良好對(duì)待客戶珍貴的貨物！
Humanization of RainBow Logistics
Logistics industry is now closely associated with human behavior. Logistics is people-oriented!
As a regional logistics operator, we realized that in a responsibility-oriented and task-oriented enterprise, the most important issue is the value of team rather than the advanced technology. Enterprises need philosophy and culture. Great
value would come out with the combination of excellent management team and advanced technologies.
Rainbow logistics is committed to do domestic logistics. We are trying to create an ideal, vital and cultural logistics
enterprises with sense of mission. We treat our logistics as task, not just as business!
Based on mastery of the advanced technology, we provide services of supply chain in the southwest area to traditional distribution companies and emerging business enterprise, earning a good reputation.
The character of Rainbow is “Run”, “Bao”. Run means ”be good at”, “Bao” means precious things. Therefore, we would take good care of customers’ precious goods!
五、中國需要優(yōu)質(zhì)的“區(qū)域性電商三方物流“
實(shí)際上，無論是傳統(tǒng)分銷企業(yè)，還是新興電商企業(yè)都在考慮：客戶體驗(yàn)和時(shí)效性。倉儲(chǔ)物流標(biāo)準(zhǔn)都是一致：安全、精準(zhǔn)、效率。
中國電商零售市場(chǎng)從2013年銷售額高達(dá)300億美元起成為全球最大電商市場(chǎng)。目前還在發(fā)展電商消費(fèi)，已經(jīng)成為一種生活方式。而電商企業(yè)贏得競(jìng)爭優(yōu)勢(shì)的一個(gè)關(guān)鍵就是：物流服務(wù)水平。
所以“倉庫前移目標(biāo)市場(chǎng)，建立快速物流模式，就近訂單處理中心~“是關(guān)鍵問題解決方案。由此，急需真正優(yōu)秀的區(qū)域電商三方物流企業(yè)！
當(dāng)然，我們就是?。?！
China needs high-quality "regional electricity logistics"
In fact, both the traditional distribution business and new business enterprise are considering those things: customer experience and timeliness.
Logistics standards are the same: safe, accurate and efficient.
Difficulties vary.
Chinese electricity retail market has become the world’s largest electricity provider market since 2013 with an annual sale up to 30 billion. It is still under development
Consumption of E-merchants has become a way of life.
And one key to gain competitive advantage in electricity commercial enterprises is: best logistics services.
Therefore, the key solution to the problem is “put the warehouse near the target market, establish rapid logistics model and complete orders as near as possible”
Thus, there is an urgent need of truly outstanding, regional logistics companies!
Therefore, here we are.
六、如何提供客戶中國區(qū)域供應(yīng)鏈及電商倉儲(chǔ)管理解決方案？
中國，一個(gè)巨大的市場(chǎng)，廣闊的國土。一個(gè)物流企業(yè)難以獨(dú)自為客戶提供全覆蓋物流服務(wù)。這需要：物流企業(yè)的合作、聯(lián)盟！
給客戶提供的服務(wù)體驗(yàn)，基于他們的個(gè)性化需求。結(jié)合當(dāng)?shù)匚锪魃鷳B(tài)，予以優(yōu)化。
大型物流企業(yè)提供理念、標(biāo)準(zhǔn)、支持，區(qū)域物流企業(yè)，予以執(zhí)行。物流代理行為方案化，必將是目前問題解決方案之一。
國際性物流企業(yè)需要用更偉大的思想去與區(qū)域物流企業(yè)合作，區(qū)域物流企業(yè)要以更高的標(biāo)準(zhǔn)打造物流價(jià)值。區(qū)域物流網(wǎng)絡(luò)與國際物流網(wǎng)絡(luò)對(duì)接，便可物通全球。
How to provide regional supply chain in China and electricity warehouse management solutions for customers?
China is a huge market with vast territory. A logistics company alone is difficult to provide full coverage of logistics services. This requires: logistics enterprises cooperation, the Union!
We provide customers with service, which is based on their individual needs. Besides, we would optimize our service on considering local logistics condition.
Large logistics companies provide concepts, standards and support, while regional logistics enterprises perform. Giving a detailed plan of logistics agency will be one of the solutions to problems.
International logistics enterprises need more great ideas to cooperate with regional logistics enterprises, and regional logistics enterprises need to create higher standards of logistics value. When regional logistics network and international logistics network combine, you can deliver anything to any parts of the world!
七、關(guān)于潤寶的未來
目前為止，商業(yè)模式的變革帶動(dòng)物流業(yè)的發(fā)展。比如： B2B,B2C,C2C,O2O,F2O,~
無疑不是在互聯(lián)網(wǎng)的推動(dòng)下產(chǎn)生的商業(yè)模式。
物流的未來將是什么？
未來商業(yè)經(jīng)濟(jì)三大主體：工廠、倉儲(chǔ)、互聯(lián)網(wǎng) 持續(xù)發(fā)展
未來將產(chǎn)生：W2C (warehouse to customer),W2B(warehouse to Business)~新的商業(yè)模式。所以馬云要作菜鳥物流。
未來將由區(qū)域物流商、社區(qū)物流商、生活物流商進(jìn)行精準(zhǔn)貨物信息投放。商品分銷及精準(zhǔn)電商推廣渠道重要一環(huán)便是物流。超市危險(xiǎn)了。
所以，潤寶物流現(xiàn)在正在打造：超市倉儲(chǔ)！我們將為客戶提供更有附加價(jià)值的服務(wù)！
About future of RainBow
So far, the changes in the business model drive the development of the logistics industry. For example: B2B, B2C, C2C, O2O, F2O, ~ all are driven by Internet.
What will be the future of logistics?
Three main parts in future economic business would be: factories, supply chain logistics, sustainable development of the Internet
The future will produce: W2C (warehouse to customer), W2B (warehouse to Business) ~ all new business models. So Ma Yun would do the ABC in logistics.
Regional logistics provider, community logistics providers and living logistics providers would make accurate delivery of good information in the future. Logistics is an important part in commodity distribution and precise promotion of E-merchants. Supermarkets are in danger!
So, Rainbow is trying to build: supermarket warehouse! We provide more value-added services for customers!
If everything happened, hot summer of warehousing logistics is coming.
This is a wonderful era! Thank you.